Peter Guber Announces the 2017 "Game Changer"

“You have to aim at their heart and not their wallet.”

In making that statement, Peter Guber stresses the importance of a relationship-oriented approach to the customer experience.

The sports and entertainment mogul will expand on this topic in his keynote presentation at the 2017 CCW, June 26-30, Las Vegas, NV.  He previewed the presentation – and discussed the value of the experience – in this exclusive podcast interview.

Peter Guber is Executive. Entrepreneur. #1 NYT Best Selling Author, Chairman and CEO of Mandalay Entertainment.

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